MORE THAN EQUIPMENT — SHOWING THE PEOPLE AND WORK BEHIND ELM

For ELM Suspension Systems, there’s much more to the business than renting and selling suspended access equipment. There’s a team with decades of experience, strong industry knowledge, and a lot happening behind the scenes.

Built For Studio manages ELM’s LinkedIn strategy and content, focusing on the company’s work, services, and people. From equipment installations and repairs to job site visits, training, and industry events, we use what’s happening at ELM to create content that reflects the business.

We introduce team members, explain the services ELM provides, and share photos and videos from real projects and everyday operations. The idea is to give contractors and construction professionals a better look at the company and the people they would be working with.

• LinkedIn content strategy and ongoing channel management
• Posts covering suspended access equipment, services, and job site work
• Employee spotlights and team introductions
• Content from training sessions, industry events, and company activities
• Original photos and videos from projects and everyday operations
• Content planning, copywriting, and consistent visual presentation

Contractors need more than equipment. They need a supplier who understands the job, knows the products, and can help them find the right solution.

A lot of that experience isn’t visible from a list of services or products. By sharing the work ELM does every day, LinkedIn helps contractors see who’s behind the company, what the team knows, and how they support projects.

It also keeps ELM in touch with the contractors and construction professionals they work with across New York.

Client: ELM Suspension Systems
Service: LinkedIn Strategy, Content Creation & Social Media Management
Market: New York City